Overview and background of the NPO Denver Arts and Venues Augmented Reality through wayfinding Objective Create an augmented reality with a wayfinding experience within the Denver Performing Arts Complex in order to present visitors with a richer sense of the complex. Target Audience Standard: Patrons arriving for performances, visitors, guests, etc. Power: Tech savvy, ready to interact with wayfinding points Tone and Image: Funny and casual, or formal The tone is both educational, artistic and classy. This project will advance the Denver Arts & Venues brand by branding this effort as a collaboration between the resident companies, DAV, and CU. Messages: Features, Benefits, and Value Wayfinding Education Interaction Delight “To amplify Denver’s quality of life and economic vitality through premier public venues, arts and entertainment opportunities.” Timeline March 14th (not final) - Initial project pitch t...