Our team Jinju Park, Jonathan Keyek-Franssen, Katherine Hazelton, Matt Peulen, and Sean O'Brien. Will be working together to create a design package for The Denver Performing Arts Center. We will combine our individual style guides and creative briefs into a unified presentation that will be used to pitch our project. We will be presenting this project to The Denver Performing Art center and trying to sell our design aesthetic.
With the feedback, we will design a typographic and system for the package. We will all utilize our best assets to create an entire unified package.
Given Objectives:
• To provide the opportunity to express your point of view
• To articulate a message in the form of persuasive information package to a general audience.
• To create a unified a series of related messages through a visual language system, format, and structure.
• To enable you to develop a richer use of rhetorical imagery.
• To further your understanding and exploration of design.
Initial Questions:
- What deliverables are needed? (We have some ideas and recommendations that we'll be happy to discuss as well)
- Who is your primary demographic?
- Who is your competition? (Are there other organizations that provide that same services through similar channels as yours? Is there another organization that you look to as the "expert” or “leader” in your field?)
- What is the tone and image you want to convey? (Educational? Artistic? Funny? Etc... What type of the first impression do you want to make on your target audience that will best communicate the Arts and Venues Denver brand and mission?)
- What are the most important messages you want to advertise? (Prioritize the most integral facts and/or features of Arts and Venues Denver and how those relate to your target audience.)
- What is the one sentence that summarizes Arts and Venues Denver's unique value?
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