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Update #3 Notes



Overview and background of the NPO
Denver Arts and Venues Augmented Reality through wayfinding
Objective
Create an augmented reality with a wayfinding experience within the Denver Performing Arts Complex in order to present visitors with a richer sense of the complex.
Target Audience
Standard: Patrons arriving for performances, visitors, guests, etc.
Power: Tech savvy, ready to interact with wayfinding points
Tone and Image:
Funny and casual, or formal
The tone is both educational, artistic and classy.
This project will advance the Denver Arts & Venues brand by branding this effort as a collaboration between the resident companies, DAV, and CU.
Messages: Features, Benefits, and Value
  1. Wayfinding
  2. Education
  3. Interaction
  4. Delight
“To amplify Denver’s quality of life and economic vitality through premier public venues, arts and entertainment opportunities.”
 
Timeline
March 14th (not final)  - Initial project pitch to Executive Board
Needs: Pitch deck with a plan, timeline, assets visualized, and cost breakdown
Part One Due: March 7th
Part Three Due: April 4th
WIP Crit: April 11th
Final Due: May 2nd
Deliverables
Logotype
Wayfinding Interaction point (TBD)
AR Interaction video
Webpage buildout

Comments

  1. CookieMeisterMarch 15, 2018 at 11:38 AM

    Why is that one guy staring right at the camera ... is he ok?

    ReplyDelete

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